THIS IS THE FRANCHISE YOU HAVE BEEN WAITING FOR!
Transform your passion for pets into a thriving business with a What’s In The Bowl Pet Shop franchise! Embrace your entrepreneurial spirit, make a difference in the lives of pets and their families, and take charge of your future. Be your own boss, build your dream business, and lead your pack to success!
LEAD YOUR OWN PACK!
Helping Pets Thrive
The journey begins with proper nutrition.
What’s In the Bowl isn’t just another pet
store. We’re a community-centered,
pet-first business focused on bringing
high-quality, holistic options to pets and
educating their families. As more pet
parents embrace health-focused
choices for their pets, What’s In the
Bowl stands out by offering trusted,
fresh, and wholesome products that
enhance pets’ lives.
The Pet Market is Booming
With U.S. pet care spending reaching
over $147 billion, now’s the time to step
into a fast-growing industry1
1 SOURCE: 2024 American Pet Products Association: Strategic Insights Research Reports
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Our Owner-Operated Franchisees: As Unique as the Pet Parents They Serve
Our Owner-Operator Franchisees Are Expertly Trained to Assist, Engage, and Connect with Pet Parents, Delivering Personalized and Unparalleled Care in the Pet Retail Industry.
From Wisconsin, to
Communities Everywhere
With minimal regulations on pet food quality and large corporations controlling most veterinary practices, What’s In the Bowl offers a fresh alternative.
As a franchisee, you’ll bring trusted, health-focused products to pet owners who want transparency and integrity in pet care—providing them with a dependable, holistic choice that prioritizes their pets’ well-being.
OUR MISSION
Founded in 2016 by Amy and Sean Jones, What’s In The Bowl is a family owned pet shop dedicated to enhancing the health and happiness of pets. We believe every pet deserves the same quality of nutrition as any human. Through our personalized nutrition consultations, we empower pet parents to make informed choices that enrich their pets’ lives and well-being.
In 2020, we expanded our mission by launching Foodynamics, LLC, focusing on the production of premium freeze-dried whole foods sourced from the same trusted suppliers that restaurants and grocery stores rely on. Our exclusive line, What’s In The Bowl Pet Treats, is crafted with the utmost care and available only at What’s In The Bowl Pet Shops, providing pet parents with a unique, exclusive, high-quality, and holistic option they can trust.
What’s In The Bowl blends the charm of a local business with
exceptional service and expertise. With a commitment to holistic nutrition and a devoted community of pet-loving pet parents, we aim to become a household name in the pet industry within the next five years.
Founders Sean & Amy
Meet Amy and Sean, the dynamic founders of Whats In The Bowl Pet Shop. Their passion for pet health and nutrition drives everything they do, making them true advocates for your pet’s well-being. Amy and Sean believe in feeding biologically and species appropriate foods to cats and dogs and that no one feeds animals better than nature. Learn more about Sean & Amy
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