Our Brands
The best natural pet food, treats, supplements, and supplies, all vetted before they earn shelf space.
The best natural pet food
Nutrition counseling included
Our team of pet food buffs are here to help you select a new food for your family pet. Stop in for nutrition counseling and to pick up your favorite pet food manufacturer.
173 Brands On Our Shelves
Availability varies by location. Call (262) 421-5333 to confirm before you make the drive.
Dr. Mercola
Under the Weather
IndiePet
Nootie
A Pup Above
Comfort Zone
Crown Royale
Deli Fresh (refrigerated)
Dr. Jodies Natural Pets
Evermore Pet Food
Fab Cat
Frankly Pet
Fresh is Best
Freshpet
Go Dog
Identity
Jack & Pup
Jackson Galaxy
Kurgo
Kung Fu Kitty
Look Whos Talking
Mad About Organics
Muttluks
NANDOG
N-GAGE
Petsport
PetzLife
Portland Pet Foods
QT DOG
Rad Cat
Remy's Kitchen
Royal Canin
Sam's Yams
Savage Cat Food
Scout and Zoe's
Shepherd Boy Farms
Smack
SO Bright
Suzies CBD
Uckele
Yapper Wrapper
ZenPet
Steve's Real Food
Cycle Dog
Adored Beast
Bones & Co.
Coastal Pet Products
CocoTherapy
Dr. Harvey's
Earthbath
Fluff & Tuff
Glandex
Himalayan
Huggle Hounds
Molly Mutt
Momentum Carnivore Nutrition
Musher's Secret
Nina Ottosson
Pet Releaf
Safe Paw
Small Batch
Soggy Doggy
Super Snouts
The Bear & The Rat
Boxiecat
JW Pet
K9 Natural
Ultra Oil
Vets Best
West Paw
Replenish Pet
RAWZ
Primal
What's In The Bowl Pet Treats
Barking Buddha Pet
Natural Cravings USA
Dog is Good
Dog Speak
Fab Dog
Green Juju Kitchen
Hear Doggy
Honey Cure
J.J. Fuds Inc
Life is Good
Mascoti
Miller's Forge
Mount Ara
Nordic Naturals
Nummy Tum Tum
OC Raw
PETLOU
PetSafe
PILL POCKETS
Pill Buddy Naturals
Polkadog
Raw Dog Barkery
Ruff Dawg
Seresto
Smart Cookie Bakery
Tether Tug.
Wholistic Pet
Outward Hound
Animal Essentials
Answers
Ark Naturals
Bare Bites
Butchers Block
Carna4
Chuckit!
COSMIC PET PRODUCTS
Crumps' Naturals
CST Antlers LLC
Diggin' Your Dog | Super Snouts
Dr. Becker's
Precious Cat
Yeowww!
Earth Animal
Earth Rated
Ewegurt
EZY DOG
Farmina
Four Paws
Fresh and Natural
From the Field
Fromm
Fruitables
Garmin
Grandma Lucy's
Green Tripe
Grizzly Pet Products
Herbsmith
Herm Sprenger
Huxley & Kent
Iceland Pure Pet Products
Jolly Pets
K9 Granola Factory
KOHA
KONG
Lotus
Lucy's Pet Products
Lulubelles
Lupine Pet
Meowijuana
Millers Forge
Mr. Beaster's Biskits
Multipet
Nature's Miracle
Nature's Logic
NaturVet
NITE IZE
Northwest Naturals
Petkind
Planet Dog
Quaker Pet Group
Ruffwear
Sea Pet
Silly Squeakers
Standard Process
Stella & Chewy's
Tall Tails
TAPA
Tuesday’s Natural Dog Company
The Simple Food Project
Tiki Pets
True Leaf Pet
Tucker's
Valiant Pet
Vetriscience
Virbac
Vital Essentials
Young Living
ZippyPaws
ZiwiPeak
Own a What’s In The Bowl Pet Shop
Pet parents are among the most loyal consumers in retail. Our franchise model pairs carefully vetted premium brands with two weeks of hands-on training in our Wisconsin stores.