Feed Your Dog Well
Everything your dog eats, wears, plays with, and sleeps on, chosen by a team that actually reads the label.
New Berlin · Brookfield · Delafield
Feed Your Dog Well
Here at What's In The Bowl Pet Shop, our staff are devoted to the health of dogs. We are happy to offer a selection of dog products which help you to keep their tail wagging. Regardless if your canine is a puppy or a senior doggy, our helpful team is delighted to help you identify the perfect items. Come take a look at our awesome inventory of dog products at our pet retail store in New Berlin, WI.
What We Stock for Dogs
11 departments across our Wisconsin stores. Ask our team about anything you do not see listed.
Dog Food
- Grain-Free Food
- Prescription Food
- Puppy Food
- Senior Food
- Canned Food
- Frozen Food
- Food Toppers
- Freeze-Dried Food
- Dry Food
- Raw Food
- Air Dried Foods
- Dehydrated Foods
- Grain-Inclusive
- Pouched Food
- Wet Food
Dog Bowls and Feeders
- Collapsible Pet Bowls
- Can Covers
- Food & Water Bowls
- Feeders & Waterers
- Water Pumps & Filters
- Pet Food Scoops
- Food Storage
- Food Placemats
Dog Treats
- Dental Treats
- Soft and Chewy Treats
- Biscuits and Crunchy Treats
- Jerky Treats
- Freeze-Dried Treats
- Training Treats
- Natural Treats
- Rawhide, Trachea & Tripe
- Air Dried Foods
- Fish Treats
- No-Hide Chews
Dog Toys
- Chew Toys
- Plush Toys
- Interactive Toys
- Rope Toys
- Balls
- Coats and Jackets
- Treat Dispensing Toys
- Squeaky Toys
- Life Vest
Dog Health and Wellness
- Vitamins & Supplements
- Ear Care
- Dental Care
- Flea & Tick Remedies
- Skin Care
- Allergy Diets
- Supplement Oil
- Supplement Treats
- CBD Oil
- CBD Treats
- Digestion Supplements
- IBD
- Joint Supplements
- Digestive Supplements
- Trusted Essential Oils
Dog Cleaning and Potty
- Potty Pads
- Diapers
- Waste Bags
- Bag Dispenser
- Pooper Scoopers
- Stain & Odor Removers
- Pet Hair Removers
Dog Furniture and Bedding
- Crate Mats
- Pillow Beds
- Cooling Beds
- Covered Beds
Dog Grooming Supplies
- Shampoos & Conditioners
- Brushes & Combs
- Nail Clippers
- Waterless Grooming
- Pet Shears
- Ear Cleaner
- Paw Moisturizer
- Nail Grinder
- Paw Wipes
- Eye Stain Remover
- Leashes
Dog Leashes and Collars
- Leashes
- Collars
- Harnesses
- ID Tags
- Tie Outs
- Custom Leashes
- Custom Collars
Dog Clothing
- Life Vest
- Hair Bows & Clips
- Shirts
- Dresses & Skirts
- Sweaters
- Coats & Jackets
- Pajamas
- Costumes
- Boots
- Bandanas & Scarves
- Bow Ties
Dog Owner Gifts
- Books
- Calendars
- Dog Memorials & Keepsakes
- Magnets
- Home Goods
- Dog Frame
- Dog Art
- Dog Themed Jewelry
- Dog Themed Clothing
- Pet Themed Greeting Cards
- T-shirts
- Dog Themed Doormat
- Dog Themed Car Decal
- Dog Themed Hats
Dog Food & Supply Brands We Carry
A Pup Above
Adored Beast
Animal Essentials
Answers
Bare Bites
Barking Buddha Pet
Bones & Co.
Coastal Pet Products
Cocotherapy
Comfort Zone
Crown Royale
Crumps' Naturals
Cst Antlers Llc
Cycle Dog
Deli Fresh (refrigerated)
Dog Is Good
Dog Speak
Dr. Harvey's
Dr. Jodies Natural Pets
Dr. Mercola
Evermore Pet Food
Ezy Dog
Fab Dog
Farmina
Frankly Pet
Fresh And Natural
Fresh Is Best
Freshpet
Fromm
Gibi Technologies
Go Dog
Green Juju Kitchen
Hear Doggy
Honey Cure
Huggle Hounds
Identity
J.j. Fuds Inc
Jack & Pup
Jackson Galaxy
Jw Pet
K9 Natural
Koha
Kurgo
Look Whos Talking
Lotus
Mad About Organics
Mascoti
Miller's Forge
Millers Forge
Molly Mutt
Momentum Carnivore Nutrition
Mr. Beaster's Biskits
Musher's Secret
Muttluks
N-gage
Nandog
Natural Cravings Usa
Nature's Logic
Nina Ottosson
Nootie
Nugget's Healthy Eats
Nummy Tum Tum
Oc Raw
Outward Hound
Pet Releaf
Petlou
Petsafe
Petsport
Pill Buddy Naturals
Pill Pockets
Polkadog
Portland Pet Foods
Qt Dog
Raw Dog Barkery
Rawz
Replenish Pet
Royal Canin
Safe Paw
Sam's Yams
Scout And Zoe's
Sea Pet
Seresto
Shepherd Boy Farms
Simply Fresh
Skout's Honor
Smack
Small Batch
Soggy Doggy
Stella & Chewy's
Steve's Real Food
Sustenance Herbs
Suzies Cbd
Tether Tug.
The Bear & The Rat
The Simple Food Project
Thundershirt
True Leaf Pet
Tucker's
Uckele
Valiant Pet
Vital Essentials
What's In The Bowl Pet Treats
Wholistic Pet
Yapper Wrapper
Zenpet
Not sure what to feed?
Bring your bag, your questions, and your dog. We will read the label with you and talk through raw, gently cooked, freeze dried, air dried, canned, and hybrid options.
Own a What’s In The Bowl Pet Shop
Pet parents are among the most loyal consumers in retail. Our franchise model pairs carefully vetted premium brands with two weeks of hands-on training in our Wisconsin stores.